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Quantitative Study

Telephone

(CATI)

Face to Face

(CAPI)

Online Survey 

Mobile Survey

Insight / Recommendation

Database

Independent QC

On-site

Supervision

Questionnaire Design

Questionnaire Scripting

Real time report / KPI Monitoring

Data Processing

Qualitative Study

Questionnaire / Discussion guide design

Recruitment of respondets

ID Verification

Verify Respondent Qualification

In-depth

Interview

Focus Group

Transcript

Audio & video recording

Content analysis

Researcher

Insight / Recommendation