Qualitative Study
Confirm participants identity before the interview
The recording and transcript enable understanding to the discusiion
Similar perspectives are categorized in the form of mind maps, The frequency, importance and relationship among various perspectives will be derived..
Questionnaire / Discussion guide design
Recruitment of respondets
ID Verification
Verify Respondent Qualification
In-depth
Interview
Focus Group
Transcript
Audio & video recording
Content analysis
We set the questionnaire to identify the qualifications of participant according to customer’s requirements
We target potential respondents by
our local recruitment network
Researcher
Senior Researcher will guide the discussion. They will probe for the inner thinking and motivations of the participants, and encourage them to propose new ideas for the subject matter.
Insight / Recommendation
Researcher anlayse the findings and deliver in form of report and presentations